European standards: what will change in 2025?

The world of wine is changing fast, and with it the regulations that govern it. In 2025, new European legislation will shake up the winegrowing landscape, imposing strict standards on wine labelling. For producers, this represents a challenge, but also an opportunity for innovation that can improve sustainable production and increase transparency for consumers. This article explores the implications of this legislation and the decisive role of QR tags in the wine ecosystem.

European legislation: what's new for winegrowers?

• Change in the analytical limit of wines for changes to thresholds of actual alcoholic strength and total acidity for different types of wine.
• Support for sustainability: measures have been introduced to encouraging more environmentally-friendly winegrowing and sustainable
• Planting authorisationA system of planting authorisations specific to winegrowing with a geographical indication (GI) is to be put on a permanent footing.
• Administrative simplificationCNAOC: efforts to simplify administrative procedures with the introduction of a one-stop shop
   

Wine exports and imports: what to expect in 2025

• New emerging markets : increase in exports to non-traditional markets such as India, China and Brazil. And this trend is set to continue into the new year.
• Request for sustainable and premium wines with growing demand for superior quality wines produced using sustainable methods, particularly in the United States and China. But and above all market expansion alcohol-free !
• Impact of climatic conditions: new production regions explored due to climatic challenges, disrupting traditional production in regions such as Burgundy and Champagne.

The technological impact: what trends can we expect in the wine industry in 2025?

By 2025, the European wine industry will have evolved significantly thanks to technological advances. Artificial intelligence (AI) will play a central role by automating and optimising farming tasks. Intelligent robots and sensors will monitor the health of the vines, detecting diseases at their earliest signs, even before they are visible to the naked eye.

"When a frost approaches, the louvres are automatically lowered at the end of the night to increase the greenhouse effect and maintain a temperature difference of +2°C in the buds of the protected vines. "says Damien Fumey. The same operation protects the vines from major heat waves. "With a difference of up to -10°C less at canopy level and -30°C at ground surface level". he continues.
Extract from Vitisphère.comby Marion Bazireau

The use of drones is becoming more widespread to map vineyards and apply treatments very precisely, thereby limiting the excessive use of phytosanitary products. The traceability of wines will be ensured by blockchain technology, guaranteeing the authenticity and quality of the products1. Thanks to the data collected by drones, satellites and sensors, winegrowers will be able to make informed decisions to optimise cultivation practices. These technologies will improve yields and harvest quality, while reducing the use of resources such as water and plant protection products.

The VITILIENCE project, led by FranceAgriMerThe aim is to promote farming practices that are resilient to climate change, by mobilising the players in the industry to come up with practical solutions. In short, the future of winegrowing will be marked by a synergy between tradition and modernity, combining ancestral know-how and technological innovation to meet tomorrow's climatic and technological challenges.

Last but not least among these changes is that of the compliance of wine labels with a QR Code! That's exactly what we do 😉