Personalised wine labels: essential for producers

Wine labels are no longer just decorative elements. They have become a powerful marketing tool and a means of complying with new legal requirements. In a world where consumers are looking for transparency and authenticity, personalising your labels is a strategic investment. Whether you want to tell the story of your estate or provide crucial information via a QR Code, this article explores why and how to adopt bespoke labels.

The advantages of personalised labels for wine producers

1. Tell your story and strengthen your brand

Modern consumers are sensitive to the story that accompanies a product. By personalising your labels :

• Highlight your domain's identity Show your values, your history and your commitment to sustainable practices.
• Make your bottles memorable A unique eye-catching label on shelves and in restaurants.

2. Compliance with European standards 2025

With new regulations, producers need to include more legal information. Customised labels, combined with QR Codes, make it possible to :

• Digital access to legal information (allergens, ecological footprint).
• Fast, cost-effective upgrades data using digital solutions such as a QR Code generator.

3. Increase your sales and customer engagement

Customised labels enhanced by technology, such as QR codes can :

• Provide tasting advice, wine and food pairings, or immersive videos.
• Create a direct link with your customers via promotions or newsletters.

4. Reducing costs and environmental impact

Thanks to digital solutions, legal or technical information can be updated without massive reprinting, reducing costs and wastage.

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How do you design effective personalised wine labels?

1. Attractive, informative design

Combine aesthetics and legibility:

• Colours and typography that reflect your terroir and your style.
• Clear information vintage, appellation, grape varieties, organic or PDO certification.

2. Integration of modern technologies

Add QR Codes directly to your labels to :

• Share videos or virtual tours of the vineyard.
• Provide access to technical data sheets or exclusive promotions.

3. Legal compliance and sustainability

Comply with new European requirements while adopting sustainable materials, such as biodegradable labels.

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QR Codes: an essential tool for your labels

With the new european regulationsQR codes have become essential. Why is this?

1. Meeting legal requirements : Provide information on traceability, allergens and farming practices.
2. Attracting new consumers Younger generations appreciate the practicality of QR codes for learning more about products.
3. Improve your brand image Show that your field is geared towards innovation.

Our €90/year solution for 25 labels is specially designed for wine producerswith dedicated support for the wine sector.

👉 Discover our QR Code generator to simplify your procedures today!

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Conclusion: Turn your labels into a strategic asset

Personalised labels are no longer an option, but a necessity for wine producers in 2025. They enable :

• Better communication with consumers.
• Simple, effective legal compliance.
• A unique position in a competitive market.

Don't be left behind! Contact us to adopt a complete solution that combines design, technology and legal compliance.

👉 Try our QR Code generator now!
👉 Find out more about digitisation in winegrowing
👉 It's easy to comply with European standards