{"id":1076,"date":"2025-01-12T17:41:21","date_gmt":"2025-01-12T17:41:21","guid":{"rendered":"https:\/\/qr-code-wine.com\/?page_id=1076"},"modified":"2025-01-12T18:46:26","modified_gmt":"2025-01-12T18:46:26","slug":"generer-qr-code-e-label-bouteille-vin-etiquette","status":"publish","type":"page","link":"https:\/\/qr-code-wine.com\/en\/generer-qr-code-e-label-bouteille-vin-etiquette\/","title":{"rendered":"QR codes on wine bottles: everything you need to know"},"content":{"rendered":"

QR Code Vin : Une r\u00e9volution pour les producteurs de vin<\/strong><\/h3>\n\n\n\n

La mise en place des QR codes dans le domaine viticole n\u2019est pas qu\u2019une simple tendance. Avec la nouvelle l\u00e9gislation europ\u00e9enne en vigueur, ces codes connect\u00e9s s’imposent comme une n\u00e9cessit\u00e9 pour les producteurs. Ils permettent d\u2019offrir une transparence accrue aux consommateurs, tout en simplifiant la communication des informations techniques. Pourquoi adopter un QR Code pour votre vin ? Comment choisir une solution adapt\u00e9e ? D\u00e9couvrons ensemble les r\u00e9ponses.<\/strong><\/p>\n\n\n\n

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Contexte l\u00e9gislatif europ\u00e9en : pourquoi les QR Codes sont devenus obligatoires<\/strong><\/h4>\n\n\n\n

Since 2023, a European directive has required wine producers to provide digital access to legal information on bottles. This initiative has several objectives:<\/p>\n\n\n\n

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  1. Greater transparency<\/strong> : Consumers want to know more about the wines they drink.<\/li>\n\n\n\n
  2. Access to legal information<\/strong> QR Code: As traditional labels are limited in space, a QR Code can be used to provide detailed data, such as allergens or carbon footprint.<\/li>\n\n\n\n
  3. Simplification for producers<\/strong> No more need to reprint labels for each information update.<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    Why put a QR Code on your wine bottles?<\/strong><\/h4>\n\n\n\n

    A Wine QR Code<\/strong> is more than just an aesthetic addition. It is a powerful tool for :<\/p>\n\n\n\n

      \n
    • Improving the customer experience<\/strong> Imagine a wine lover being able to access a complete technical data sheet or a video presenting your winery in just a few seconds.<\/li>\n\n\n\n
    • Building confidence<\/strong> By sharing information about your winemaking practices, your organic certifications or your history, you build a stronger relationship with your customers.<\/li>\n\n\n\n
    • Conquering new markets<\/strong> : International markets, particularly in Asia, are keen to see this kind of transparency and innovation.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      How does our Wine QR Code generator work?<\/strong><\/h4>\n\n\n\n

      Our solution is designed to be intuitive and cost-effective:<\/p>\n\n\n\n

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      1. Create your QR Codes in just a few clicks<\/strong> Information: Indicate the information you wish to include (website, product sheet, etc.).<\/li>\n\n\n\n
      2. Customise your code<\/strong> Add your logo or colours for a professional look.<\/li>\n\n\n\n
      3. Manage your labels easily<\/strong> Our platform enables us to monitor the performance of our scans and update the information at any time.<\/li>\n<\/ol>\n\n\n
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        \"\"<\/figure>\n<\/div>\n\n\n

        With a single rate of 90 per year for 25 labels<\/strong>Our generator is one of the most competitive on the market. As a bonus, we offer personalised support thanks to our local expertise.<\/p>\n\n\n\n

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        Exemple concret : Domaines de Sancerre, Pouilly, Reuilly et Quincy<\/strong><\/h4>\n\n\n\n

        Located in central France, these regions are renowned for their exceptional wines. We worked with a number of winegrowers in these appellations to integrate QR codes into their bottles. Results :<\/p>\n\n\n\n

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        • An increase in 30 % of visits to their websites<\/strong>.<\/li>\n\n\n\n
        • Increased loyalty thanks to exclusive content accessible via QR Code.<\/li>\n\n\n\n
        • A reduction in the costs associated with traditional marketing tools.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Optimising the use of QR codes for wine marketing<\/strong><\/h4>\n\n\n\n

          Voici quelques id\u00e9es pour tirer le meilleur parti des QR Codes :<\/p>\n\n\n\n

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          1. Offer digital immersion<\/strong> : vid\u00e9os sur les vendanges, recettes en accord mets-vins, ou interviews avec les vignerons.<\/li>\n\n\n\n
          2. Utilisez les donn\u00e9es de scan<\/strong> : Analysez les moments et lieux de consultation pour adapter votre strat\u00e9gie marketing.<\/li>\n\n\n\n
          3. Create a community<\/strong> : Les QR Codes peuvent rediriger vers des r\u00e9seaux sociaux ou une newsletter pour renforcer l\u2019engagement client.<\/li>\n<\/ol>\n\n\n\n
            \n\n\n\n

            FAQs : Vos questions sur les QR Codes Vin<\/strong><\/h3>\n\n\n\n

            1. \u00c0 quoi sert un QR Code sur une bouteille de vin ?<\/strong>
            It gives consumers access to detailed information about the wine, such as its origin, composition and tasting tips.<\/p>\n\n\n\n

            2. Les QR Codes sont-ils obligatoires en Europe ?<\/strong>
            Yes, to comply with the new regulations, they are now required to provide legal information.<\/p>\n\n\n\n

            3. Quels types d\u2019informations puis-je inclure ?<\/strong>
            Des fiches techniques, des vid\u00e9os, des certificats bio, ou m\u00eame des recettes.<\/p>\n\n\n\n

            4. Comment fonctionne votre g\u00e9n\u00e9rateur ?<\/strong>
            Notre outil permet de cr\u00e9er, personnaliser et g\u00e9rer vos QR Codes facilement via une plateforme en ligne.<\/p>\n\n\n\n

            5. Est-ce compliqu\u00e9 \u00e0 utiliser ?<\/strong>
            Pas du tout ! Notre solution est intuitive et adapt\u00e9e m\u00eame aux non-technophiles.<\/p>\n\n\n\n

            6. Pourquoi choisir votre solution plut\u00f4t qu\u2019une autre ?<\/strong>
            Nous offrons un service abordable, local, et con\u00e7u sp\u00e9cifiquement pour les besoins des vignerons.<\/p>","protected":false},"excerpt":{"rendered":"

            QR Code Vin : Une r\u00e9volution pour les producteurs de vin La mise en place des QR codes dans le domaine viticole n\u2019est pas qu\u2019une simple tendance. Avec la nouvelle l\u00e9gislation europ\u00e9enne en vigueur, ces codes connect\u00e9s s’imposent comme une n\u00e9cessit\u00e9 pour les producteurs. Ils permettent d\u2019offrir une transparence accrue aux consommateurs, tout en simplifiant […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1076","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/pages\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":25,"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/pages\/1076\/revisions"}],"predecessor-version":[{"id":1154,"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/pages\/1076\/revisions\/1154"}],"wp:attachment":[{"href":"https:\/\/qr-code-wine.com\/en\/wp-json\/wp\/v2\/media?parent=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}