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From December 2023, wines must provide a list of ingredients and nutritional information on the bottle, in accordance with European regulations on food labelling.

The wine industry needs to move towards dematerialised labelling, using QR codes in particular.

The aim of this requirement is to provide consumers with precise information on the composition of wines, taking into account their variability in terms of vintages, blends and production objectives. To facilitate implementation, precise traceability must be established from the moment the grapes arrive at the winery until the wine is bottled.

All this information must be available to consumers throughout the life of the productby means of a QR Code labelled on the bottle. The information must therefore be made available online, on a separate website from the producer, without any advertising, commercial mention or tracing.